OEM DEVELOPMENT
Private-Label Watch Customization Guide
Begin with one of 54 produced styles for a lighter branding project, or submit a design brief for deeper case, dial and tooling development.
- Produced starting styles
- 54
- Preferred artwork
- AI, PDF or SVG
- Custom packaging
- From 200 pieces
- Approval
- Artwork and sample by project
BUYER GUIDE
What procurement teams should confirm.
These are the current starting terms. Product-specific specifications, pricing and obligations are finalized in the quotation, PI and order specification.
Light OEM on a produced model
Use an existing watch as the product base and review dial branding, case-back marking, strap direction, available finishes and packaging. This route avoids new tooling.
Deep OEM development
New tooling, case changes and custom dial structures require feasibility review, technical confirmation and sample approval. Provide dimensions, reference images and the commercial goal of the product.
Artwork and logo preparation
AI, PDF and SVG files are accepted. Artwork should clearly show the approved brand mark. Other formats can be reviewed, and production preparation is confirmed before sampling.
Packaging as part of the project
Custom packaging starts from 200 pieces. Box construction, materials, inserts, printing and accessories determine the additional cost and schedule.
BUYER FAQ
Questions buyers ask first.
Can you put my logo on the dial?
Yes. Dial branding and its placement are reviewed against the selected model.
Can the case back be customized?
Case-back marking can be discussed, with the method and layout confirmed for the model and order.
Which logo files should I provide?
AI, PDF and SVG are preferred. Contact us to review another format.
Can I create a completely new watch?
Yes. New cases, dial structures and tooling are handled as deep OEM after feasibility review.
Turn the guide into a project quote.
Share your market, model codes, order quantity, branding needs and target date.